Marvel Entertainment has announced the company is stepping into the realm of non-fungible tokens (NFTs). The wholly-owned subsidiary of The Walt Disney Company and the popular comic book creator explains that Marvel fans will be able to buy “official Marvel NFT digital collectibles, digital comic books and more.”
Marvel to Release NFT Digital Comics and Collectibles via the Veve App
- The comic book and film giant Marvel Entertainment is getting into NFTs according to a press statement released on Thursday. The announcement notes that Marvel aims to launch digital collectibles, digital comics, and other NFT products.
- The comics started in 1939 but Marvel’s entertainment arm was invoked in 1998 and is based in New York City. The corporate entity with 1,786 employees makes an estimated $366 million per year in revenue.
- For the NFT venture, Marvel has partnered with Orbis Blockchain Technologies Limited, a firm that operates the Veve Digital Collectibles App. The application is available on iOS and Android. With the app, Marvel fans can buy and trade the company’s unique offerings.
- The announcement notes that Veve app users can also “hunt for rare (and even secret-rare) NFT comic books and collectibles, and display their hard-earned collection through fully customizable virtual showrooms.”
- Veve’s in-app currency called gems will be required to purchase official Marvel NFT products and NFT owners can also sell them again via Veve’s secondary marketplace.
- Through Veve’s platform, Marvel Entertainment’s vice president of business development and strategy, Daniel Fink says the company hopes “to expand the limits of what Marvel fandom can be, starting with personal and interactive digital collectibles that, through NFTs, fans can truly collect, share, and enjoy in a way that they have not been able to do before.”
- Marvel follows the comic maker’s competitor, DC Comics, which revealed it would be launching NFTs in March 2021. This was following a letter sent to freelance artists from DC Comics’ legal representative that told freelance artists to cease making DC Comics-related NFTs.
- “More details about Marvel’s exciting new digital collectibles coming to Veve will be shared in the next few weeks,” Marvel further highlighted on Thursday. “Comic book fans should also stay tuned for some exciting new reveals coming soon,” the entertainment company added.
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